The holiday season - from Halloween to New Year's - is a great time to build and strengthen relationships with both new and existing customers so they return and continue to buy into 2013 and beyond. To accomplish this, your messaging must convey value to your customers while at the same time differentiating your company from the competition.

In this timely, information-packed seminar, you will learn how to use PR and digital marketing to entice new and repeat business through best practices for:

• Creating enticing deals and offers

• Using e-receipts and point-of-sale to build your customer e-mail lists

• Quickly and easily promoting through social media

• Staying top-of-mind via email marketing

• Sustaining customer relationships throughout the year

• Using seasonal PR "hooks" to gain media attention

If you are not taking care of your customers, someone else will – and you can bet they'll be at this seminar learning how!

Speakers: Ellen DePasquale of Constant Contact; Ben Egyes of RunIt; and Debbi Honorof of Hofstra Continuing Education

$25 (includes continental breakfast)