Thursday, March 20, 2025
Many real estate agents focus on specific local markets — but Joe Sinnona thinks bigger.
The Long Beach real estate agent, who has 36 years of experience, has built a career that extends far beyond Long Island through personalized relocation services and serving as a trusted voice for hundreds and hundreds of clients.
He has built a global network that helps people relocate with ease, whether they’re moving across town or to another continent.
As an associate broker with eXp Realty and the founder of North Star, Sinnona has completely reimagined what it means to be a real estate professional.
Last year he pulled in $45 million in volume and thanks to his personalized relocation services he is able to connect clients to trusted agents worldwide.
“I want to be known as the guy who made things better for my clients and our communities,” he said. “Real estate isn’t just about the process of buying or selling, its about guiding people to their NorthStar.”
While many real estate agents help clients find homes, the depth of relocation services from Sinnona is what stands out.
With a network spanning 680 branches across five countries — including Canada, Brazil, India, South Africa, and Australia, with an expansion into Milan, Italy on the horizon — Sinnona has built a system that ensures clients are connected with trusted, experienced agents no matter where they’re moving.
“I don’t just refer people to an office; I connect them with a trusted professional I know personally,” Sinnona explained. “It’s a concierge-level service that guarantees the highest level of care for every client.”
Whether a family is relocating for a job, moving closer to loved ones, or searching for the perfect retirement home, Sinnona connects them with a professional with the same level of care and expertise as he would himself.
His relocation services include access to inspectors, attorneys, tax professionals, title companies, moving services, stagers, designers, and financial advisors.
Sinnona prides himself on being an educator and advocate for the real estate industry. As a licensed real estate instructor in New York, he said he stays ahead of market trends and regulatory changes, ensuring his clients and colleagues are always informed.
One of the most significant shifts in the industry has been the National Association of Realtors’ (NAR) new guidelines on buyer representation and disclosure.
These rules require agents to have formal agreements with buyers before showing homes, increasing transparency in the industry.
“The real estate industry is under scrutiny like never before,” Sinnona says. “It’s critical for agents to be transparent and act in the best interest of their clients at all times.”
Sinnona has been an outspoken advocate for policies that protect homeowners and renters. He has pushed for affordable flood insurance in high-risk areas, tax grievance services for homeowners, and affordable housing programs for renters.
“I want to be known as the guy who poured value into the business, not the one who took it out,” he said.
Sinnona is a huge believer that real estate should be built on relationships rather than competition. While some agents view their peers as rivals, he sees collaboration as a way to elevate the profession as a whole.
“I tell my colleagues all the time — when we play nice together, we are colleagues. When we don’t, we become competitors,” he says. “There is enough business for everyone, and when we work together, we provide better outcomes for consumers.”
His virtual-first business model has allowed him to serve clients across multiple markets without being confined to a traditional office, giving him the flexibility to be wherever his clients need him most.
