New Yorker wins Longines Prize for Elegance


In keeping with the Swiss watch brand’s motto, “Elegance is an Attitude,” Longines once again hosted the Longines Prize for Elegance fashion contest at Belmont Park on Stakes Day, June 8.

Elegant female attendees walked the runway before a panel of judges that included Style Expert/Style Director Joseph DeAcetis, actress Ana Villafañe, and Pascal Savoy, Longines U.S. Brand President.

Elham Ayati of New York was named the 2019 winner of the Longines Prize for Elegance fashion contest, and to mark the occasion, Savoy presented her with a Swiss-made ladies’ Longines timepiece. “I’ve been in similar contests before and this is the first time I’ve won,” said Ayati, who designed the winning look herself and spent about three hours working on the hat that caught the judges’ eyes. “This was a very popular contest with a lot of people and I feel honored,” she added.

As the Official Timekeeper of the Belmont Stakes, Longines reaffirms the brand’s long-time ties to elegance, excellence, and precision timekeeping. The legacy Swiss watchmaker’s equestrian activities began in the 1860s, when Longines first produced a watch engraved with a horse head, followed in the 1880s by a chronograph engraved with a horse and his jockey, which was widely adopted by American race enthusiasts and officials, starting in New York.