Friday, June 20, 2025
Shoshanah Findling is turning a lifelong passion for art into a business, launching Peace Love Paint to share her love and creativity with members of the community.
Peace Love Paint is a sip-and-paint party business that brings artwork into any setting, offering what is planned to be a fun and interactive experience where participants can enjoy painting, socializing and unleashing their creativity in a relaxed, guided environment.
Findling previously served as a site director and professor of education at Touro University, where she established the university’s first and only art gallery to showcase faculty and student artwork.
After leaving Touro, Findling said she was unsure of her next move but used the advice she would give to students to help her decide to pursue her dream.
“When others felt stuck, I would always ask them, ‘What would you do if you knew you wouldn’t fail?’” Findling said. “I remember telling my students that in my next life, I’d come back as an art teacher. Some of them would ask, ‘Why don’t you just be an art teacher now?’ And I thought, ‘I guess they’re right,’ so I just went for it.”
Findling began her new journey by hosting her first few events for close family and friends.
She also joined Breakfast Connect, the largest networking group in the Five Towns, which meets every Wednesday morning at the Hewlett firehouse. Group leader Andrew Liebowitz, said that Breakfast Connect helps local business owners make connections and grow their ventures.
“Shoshanah came to our visitors’ day on Jan. 8,” Liebowitz said. “Since then, we’ve been helping her kickstart her business. The group gives her referrals and ideas on where to go. She’s been a very active member — she’s fantastic.”
Findling also contacted Hewlett-Woodmere Business Association President David Friedman, who connected her with Dolce Confections in Hewlett for her first official event.
Friedman said he plans to continue working with Findling to foster partnerships between her and local businesses.
“She and I are going to meet to brainstorm other Hewlett-Woodmere Business Association locations for her to work with,” he said. “We love when members collaborate — it’s great for the business community and for residents.”
Looking ahead, Findling plans to partner with Temple Israel in Long Beach and Sons of Israel in Woodmere for an event at the end of March. She is also preparing for Mother’s Day events and future couples’ nights.
Findling said that the process has been extremely rewarding, and she has really loved challenging herself and seeing it payoff with customers.
“Anytime you get to do something you love and stay true to yourself, it makes my soul happy,” she said. “The most satisfying thing is when someone says after a party, ‘Look what I made! I couldn’t even draw a stick figure before this. I can’t believe I made this.’ That is so rewarding and fulfilling in itself.”
For more information on Peace Love Paint, email Shoshanah Findling at sjbconnections@gmail.com.
