Like so many others, I have watched the California wildfires unfold with a mix of horror and awe.
For those unfamiliar with the scale of destruction, the fires that began igniting near Los Angeles in early January have scorched over 40,000 acres, claimed at least 27 lives, injured more than 20 people and destroyed over 15,000 structures.
As I followed news reports, watched television coverage and scrolled through social media during the first week of the fires, one message stood out: Nearly everyone had California and its residents in their thoughts and prayers. Relief efforts and fundraisers quickly sprang into action as people rallied to help and offer support wherever it was needed.
It is in our nature as humans to want to help. Yet to my dismay, almost as soon as the relief efforts began, conspiracies started surfacing. And not to be punny, but they spread like, well, wildfire.
On my social media feeds, I occasionally come across videos from a popular account called “Gubba Homestead.” The account owner, a farmer, often starts her videos with the tagline, “I’m a conspiracy theorist . . .” From there she dives into various claims, many of which can be debunked by science. The videos are clickbait-like in their nature, designed to provoke reactions or outrage in the comments — an approach that boosts views and amplifies the videos’ spread.
It’s a fascinating, albeit troubling, method of online content creation, and I wasn’t surprised when, about a week after the fires began, she appeared on my feed once again, starting with the familiar line, “Call me a conspiracy theorist, but . . .”
She went on to claim that there was no way the L.A. wildfires could have been caused by climate change, offering harmful commentary that did nothing to help anyone during a time of tragedy.
Without diving too deep, I’ll tell you this: Climate scientists have indicated that the likelihood of fire events has increased by 31 to 66 percent since 1950, due to intense periods of strong rainfall, which create more vegetation, followed by periods of extreme drought, which dries out that vegetation. Global temperatures in 2024 were dubbed “abnormally hot” by scientists at the University of California — which should surprise no one. And it’s not just the West Coast that has been affected by fires. Think about what occurred just a few months ago in upstate New York.
Climate change is real, and it’s here. People can ignore the truth, but there’s no place in this conversation for conspiracies.
At the core of American values lies the principle of free speech. Thoughtful questioning and theorizing have driven breakthroughs once deemed impossible. Scientific discoveries have emerged, and transformative social change has been achieved, thanks to people who challenged the status quo — doing so with ethical integrity and moral purpose.
What’s unfolding across social media, as Californians work to rebuild their lives, is neither ethical nor moral. Those whose lives have been upended don’t need “influencers” spreading baseless claims or (again, sorry) fanning the flames of conspiracy.
This behavior exploits tragedy for attention, shifting the focus away from the victims and the real issues at hand. It undermines efforts to address the underlying causes, like climate change and inadequate infrastructure, and distracts from the stories of resilience and heroism that deserve to be heard.
The conspiracy phenomenon isn’t unique to the California fires. From hurricanes to pandemics to mass shootings, misinformation and conspiracy theories seem to surface in the wake of nearly every major tragedy. Under the guise of seeking the “truth,” sensationalized theories simply capitalize on fear, confusion and distrust, and accomplish nothing.
To complicate things, Meta, the company that owns Facebook and Instagram, announced a few weeks ago that it was scrapping its fact-checking program, which flagged possible misinformation — a move that will just keep conspiracies burning, spreading and infiltrating the minds of many.
I’m not suggesting that we stop questioning or trying to make sense of the world around us, but as always, we must remain mindful. Consider the weight of your words and actions, and the harm that conspiracies can inflict. There’s a time and place for questions, based on the truth. That’s how we rebuild and move forward. But in the aftermath of tragedy, we can’t afford to make room for ignorance.
Jordan Vallone is a senior editor of the Herald Community Newspapers. Comments? Jvallone@liherald.com.