Friday, March 28, 2025
For over a decade, Long Island native Sarah Kate Ellis has led GLAAD, the world’s most influential LGBTQ media advocacy organization. Under her leadership, GLAAD has evolved from a media watchdog into a driving force for cultural change, shaping representation and acceptance of LGBTQ people in media, entertainment, and politics. In an interview, Ellis shares her journey, challenges, and vision for the future.
Herald: How did you get where you are?
Ellis began her career in media, working for major publishing houses like Condé Nast and Time Inc. She quickly discovered her passion for storytelling.
“I loved media instantly,” she said. “I loved telling stories and seeing the power of storytelling and how it can really bring people together.”
However, her family set her on the path toward advocacy.
“My wife and I got pregnant at the exact same time by accident, if that could be,” Ellis said. “It wasn’t planned. We were just trying to start a family. And I think that led more to my advocacy work.”
As digital media transformed the industry, Ellis sought a new challenge. When the opportunity arose to lead GLAAD, she saw it as a way to combine her passion for media with her commitment to the LGBTQ community.
“I got to do what I love—media advocacy—but for my community,” she said. “When I started at GLAAD, it was really to modernize the organization based on the changing media ecosystem.”
Now, after 11 years at the helm, Ellis remains committed to ensuring GLAAD continues to be a powerful voice for LGBTQ representation.
Herald: What are your day-to-day responsibilities?
“I really do two key things at the organization,” she says. “One is drive the strategy on how we’re going to build acceptance in the United States and globally for LGBTQ people. The other significant part of my job is fundraising. To do all the work, you need funding.”
One of her key initiatives was establishing the GLAAD Media Institute, which serves as the organization’s think tank, advisory, and education arm. She also launched a rapid response team to address media coverage and public narratives around LGBTQ issues.
Ellis believes GLAAD’s work is more critical than ever as media consumption habits change.
“The media ecosystem has yet again dramatically shifted,” she says. “The average American spends 12 hours a day consuming media. So we’ve never had a larger opportunity ahead of us.”
However, reaching audiences has become more complex.
“The biggest challenge is how do we reach people when it’s so delineated?” she asks. “That’s one of the challenges I’m facing now—how do I reach folks in a compelling way that touches them and moves them?”
Herald: What are your memorable achievements?
Over the years, Ellis has celebrated many victories, both personal and professional.
“From a personal perspective, it’s my family, my wife and our kids,” she says. “I’m so proud of my kids. They’re 16 now. They were 4 when I started at GLAAD, so that’s kind of mind-blowing.”
In her work, she is particularly proud of partnerships that have expanded LGBTQ inclusion.
“Here I am at the Super Bowl. We host an NFL-partnered Super Bowl event for the LGBTQ community,” Ellis says. “If you ever said to me 10 years ago that GLAAD and the NFL logo would be together and working together, I would have never believed you. But here we are.”
She is also proud of GLAAD’s presence at the World Economic Forum, ensuring LGBTQ issues remain part of global discussions.
“If we’re not there speaking on behalf of LGBTQ people, we are left out of the conversation,” she says. “I was proud to be the first LGBTQ organization to get a white badge from the World Economic Forum.”
Herald: What advice can you offer the next generation?
Ellis has a simple but powerful message for young professionals: show up.
“I think my advice is to work hard and with your head up, because everybody says put your head down and work hard,” she said. “But I think you have to keep your head up, stay aware of what’s going on.”
She believes that in an increasingly virtual world, making personal connections is essential.
“I think we’ve become such an isolated society, and people think that we can do things on Zoom, but proximity to power and meeting people and engaging with people personally advances so much more at a rapid pace than meeting on Zoom.”
Herald: What work is left to be done ?
Despite GLAAD’s progress, Ellis acknowledges that the fight for LGBTQ equality is far from over.
“We have challenges that we’ve never seen before. But we are such a resilient community,” she said. “I think this is an enormous opportunity as we are being attacked at a rate that I’ve never seen before, quite frankly, as a community—especially by the executive office.”
She remains hopeful, believing that progress is inevitable.
“It seems impossible until it turns a corner, and then it’s totally possible,” she says. “So I am encouraged that we have a lot of work ahead of us, but we have an amazing community to do this work.”
