A ‘casual’ 50 years in Lynbrook

Walking into the homey store, Casey’s Clothing (nicknamed “Casual Casey’s,) feels like a cozy spot. There are colorful window displays showcasing the famous men’s brands and signature styles, and before you even reach the front counter, the owners, Irwin and Roberta Messinger, flash warm smiles that could brighten just about anyone’s day. It’s a comfortable atmosphere.

Customers browse freely, picking their selections at their leisure. They are welcomed by the Messingers, who exhibit such warmth in providing customer service. No question or request is too big or small for them, and they are happy to help.

“We try to please if we can, and if we don’t have something, we special order,” Roberta lilted.

Undoubtedly, customers are made to feel like family. It was those closest to the Messingers that began the business 50 years ago. Casey’s opened its doors in 1960, under the guidance of Irwin’s parents. Americans became fascinated with jeans, and the market was open for someone to satisfy that need locally. “There were no malls at the time,” Irwin recounted. “All individual boutique stores opened up, ... and we made a big name in jeans.”

The 60’s later brought hippies and an anti-war sentiment, but for the Messingers, they kept up with fashion. The “Flower power” movement was on the horizon, and Casey’s seemed to want to have an individuality. It was at what Irwin dubbed “the right place, and right time” that they began this journey at 3 Atlantic Avenue, later moving across the street, and it has lasted half a century so far.

The ride is full of memories, including that of a special Scottish terrier owned by Irwin’s parents. It was more than 30 years ago that gained popularity as the famous “Casey’s pooch.” He would wander outside, and howl around noon each day when the village blasted sirens. This began to catch the attention of residents, and soon got a following. “They would wait for him to come out,” Irwin recalled.

Later, Irwin, who began working there as a youth, later took over the reins after his parents died more than a decade ago. They said that several local families have grown up with them over the years. “We have a loyal clientele,” Roberta said.