Coach realtors earn marketing designation

Seventeen real estate professionals from Coach Realtors’ Rockville Centre office were among 62 sales associates from the firm who attended and completed the Certified Home Marketing Specialist Course on Oct. 16 at the Huntington Crescent Club, learning a new approach for timely, efficient home sales. They acquired new skills to decrease market time and maximize selling prices.

The agents — Carol O'Leary, Chris Turnier, Theresa Ahern, Maureen Lane, Kris Beccali, Maureen Brennan, Randi Diamond-Marino, Marti Goldberg, Barbara Goldfeder, Ailie Donlon, Ann Frew, Serena Hubbell, Peg Kriete, Patti Goldstein, Naomi Goodstein, Patt Waiser and Maura Metz — addressed in-depth market analysis, strategic pricing and effective home staging during the course that provided them with expertise to excel in today’s competitive real estate environment. Homes sell faster at better prices — in any market.

“We talk a lot about ‘buyer’s’ markets and ‘seller’s’ markets,” said Georgianna F. Finn, owner and broker of Coach Realtors, “but what it all boils down to is knowing how to effectively reach out to home buyers regardless of the market. The Certified Home Marketing Specialist Course gives agents those skills.”

The course, developed by Martha Webb, who is the author and producer of “Dress Your House for Success,” and one of the country’s foremost authorities on home staging, has taught her proprietary system for increased sales and maximum profits to thousands of real estate agents nationwide.

“This course is a must for any agent who wants to provide the best service possible,” said Webb. “Having this certification means a real estate sales agent can offer his or her clients a level of expertise that you just don’t learn in standard classes.

“Strategic pricing is key to moving properties quickly in any market,” she continued. “Add staging to the equation and you have the enviable position of being able to give buyers a true feeling for what it would be like to live there while sellers get the benefit of faster sales at the best price possible.”