Just one click to save

Richner Communications, Inc., publishers of 27 local publications on Long Island and in the Bronx, including the Herald Community Newspapers, has joined with community newspaper companies from across the U.S. to launch Zip2Save.com, a comprehensive national aggregation site that will feature online preprints, circulars, coupons, deals, travel specials and more. The site will launch on Oct. 1.

Media buyers will find Zip2Save.com to be an important addition to their marketing plans. The site will be searchable to zip code level.

"We see Zip2Save.com as an invaluable way to extend our reach for advertisers and connect them with more consumers,” said Kirk Davis, president and COO of GateHouse Media, and part of the LocalPoint Media ownership group. “Our local newspapers, along with a locally promoted national online marketplace, will provide our advertisers with compelling geo-targeting capabilities."

Stuart Richner, president of Long Island-based Richner Communications, a co-owner of LocalPoint Media, said the launch of Zip2Save.com will help newspapers continue in their important role of connecting readers and advertisers, and hopefully strengthen that relationship. “It’s only natural for publishers to offer preprints online," Richner said. "It allows our readers easy, convenient access to all retailers and supermarkets on one site, while at the same time allowing our advertisers to reach the public through a cost-effective and environmentally friendly delivery method. Zip2Save.com is the Craigslist for the preprint circular business.” 

Zip2Save.com will be a nationwide site from the first day of operation. The owners of LocalPoint Media will heavily promote the site both in print and online, and will support the site with local advertising sales. More than 1,000 newspapers and niche products with a combined circulation of more than 6.4 million will participate in highly desirable markets.

Media buyers will be able to place advertising on the site in a variety of ways, including at the national, multi-state, state, regional and county levels. Online preprints can be zip-code zoned. National preprint customers will have their logo appear in promotional ads that will run in more than 1,000 newspapers, niche products and affiliated Web sites to start, with a monthly value of more than $1 million dollars. Logos from major preprint advertisers will rotate in a prominent location on the homepage.

Zip2Save.com users will be encouraged to register for weekly reminders and will also be able to choose an update option from their favorite retailers that will provide them with an alert when a new preprint is posted.

Interested advertisers can contact Richner Communications, Inc. at (516) 569-4000 ext. 230 or srichner@liherald.com.