June 13, 2013 | 279 views
A&F going to the dogs, local says
Deidre Stammers, a Baldwin resident and the owner of Glory Beezzz thrift store on Merrick Road, was so outraged by comments by Abercrombie & Fitch CEO Mike Jeffries that she decided to take a stand: She is turning all the Abercrombie merchandise in her collection into pet beds.
A Business Insider article that recycled 2006 comments from Jeffries in a profile has sparked an imbroglio. In the interview, Jeffries seemed to celebrate his company’s clique-y perception of its core clientele. “A lot of people don’t belong [in our clothes],” he said. “They can’t belong. Are we exclusionary? Absolutely.”
Jeffries seemed to make it clear that the type of people Abercrombie & Fitch targets is reflected in its models and the posters that adorn its stores. “We hire good-looking people in our stores,” he said, “because good-looking people attract other good-looking people, and we want to market to cool, good-looking people.” He added that this is why the company does not carry clothing larger than size L.
Disgusted, Stammers decided to purge the thrift shop of all Abercrombie merchandise. “I started throwing it all out,” she said, “but then I realized that’s what he wanted people to do. I decided that there was a way I could reverse all of this bad energy.”
After collecting all of the Abercrombie clothing from her store — and their own closets — Stammers and her kids sought donations from friends and neighbors. “The community gave tons of support,” she reported.