A mouse click away from savings

Richner Communications, Inc., publishers of 27 local publications on Long Island and in the Bronx, including the Herald Community Newspapers, has joined with community newspaper companies from across the United States to launch Zip2Save.com, a comprehensive national aggregation site that will feature online preprints, circulars, coupons, deals, travel specials and more. The sitewill launch on Oct. 1 by Local Point Media, a recently established national advertising network that is owned by Richner Communications and 18 other large, community newspaper companies in the United States and Canada.

Media buyers looking to extend their advertising reach will find Zip2Save.com to be a strategically important addition to their marketing plans. This national site, searchable down to zip code level, was modeled after the highly successful Canadian site owned by Metroland Media Group Ltd. –– flyerland.ca –– and will provide an affordable way to target consumers that prefer the Internet as their method of delivery for advertising circulars, sales, deals, and coupons.

"We see Zip2Save.com as an invaluable way to extend our reach for advertisers and connect them with more consumers,” said Kirk Davis, president and chief operating officer of GateHouse Media, and part of the LocalPoint Media ownership group. “Our local newspapers, along with a locally promoted national online marketplace, will provide our advertisers with compelling geo-targeting capabilities."

Stuart Richner, president of Long Island-based Richner Communications, a co-owner of LocalPoint Media, said the launch of Zip2Save.com will help newspapers continue in their important role of connecting readers and advertisers, and hopefully strengthen that relationship. “It’s only natural for publishers to offer preprints online," Richner said. "It allows our readers easy, convenient access to all retailers and supermarkets on one site, while at the same time, it allows our advertisers to reach the public via a cost-effective, environmentally friendly delivery method. It’s a logical extension of our core print products to meet the preferences of  our readers who prefer to receive their shopping information online.” 

Zip2Save.com will be a nationwide site from the first day of operation. The owners of LocalPoint Media will heavily promote the site both in print and online, and will support the site with local advertising sales. Media buyers will be able to place advertising on the site in a variety of ways initially, including at the national, multi-state, state, regional and county levels. Online preprints can be zoned down to zip code level.

Zip2Save.com users will be encouraged to register for weekly reminders and will also be able to choose an update option from their favorite retailers and supermarkets that will provide them with an alert when a new preprint or deal is posted. 

Advertisers that are interested in learning more about Zip2Save.com can contact Richner Communications at (516) 569-4000 ext. 230 or srichner@liherald.com.