Hewlett’s SoBol, at 1309 Broadway, teamed up with Foodie Card, a New York based service, last week — raising nearly $1,000 for Ukraine.
Many Ukrainians are fleeing from their home country since the war — which began on Feb. 24 when Russia invaded — became increasingly hazardous for civilians.
Many individuals and groups across the world are trying to help Ukrainians seeking refuge — including SoBol Owners Russell and Amy Golan and their son, Foodie Card Business Development Manager Eitan Golan.
The businesses collaborated on April 28 at SoBol from 3 to 4 p.m., where 215 people showed up to donate for a free SoBol treat — Acai, Pitaya, Blue Spirulina, Mango Pineapple and Green bowls — and for a free year-long Foodie Card membership.
The event was originally Russell’s idea. He and Amy discussed wanting to help Ukraine in any way possible. “We thought it would be a good day to help other people in need who are desperate,” Russell said.
Russell noted that the fundraiser landed on Holocaust Remembrance Day, a good day for any community — especially one with a large Jewish community that knows the day as Yom Hashoah — to come together and support one and other.
“We felt like we should do our part,” Amy said. “We're relatively new in this community, but we see ourselves as part of a larger community — and how can we help [the community]? We thought we would give away a free bowl as part of a ‘Spring Fling.’ Then we said: wait a minute, let's not just give away a free bowl — let's give the proceeds to Ukrainian refugee relief.”
Eitan heard about the fundraiser and wanted “to come together for a good cause,” he said, “and see what we [both SoBol and Foodie Card] could do.”
Along with free memberships, Foodie Card’s table was stacked with free raffles to attract potential donors to SoBol. As the
Herald went to press, SoBol has not yet announced which refugee relief fund they will support with the $1,000.