Due to the coronavirus pandemic, the setup of the annual Cedarhurst Summer Sidewalk Sale will be different this summer.
Roughly 75 Cedarhurst and Lawrence merchants will participate in what is being billed as the Central Avenue Inside Walk Sale. The sale will take place on Aug. 5, 6, 7 and 9 as participating shops will all open at 10 a.m. on those days.
The summer sale has taken place for over 30 years and is designed to generate business during a slow time of the year by attracting customers to the stores with larger than usual discounts. Last year’s sale had over 80 businesses participate in it.
Cedarhurst village Trustee Ari Brown serves as the village liaison to the Cedarhurst Business Improvement District, which collects a portion of the village tax on commercial property. He noted the importance of holding the sale event despite the current circumstances.
“The sale serves as an economic engine for businesses that need to rev up revenue. “If any of the stores have a down year in sales, the sidewalk sale can help put them over the top,” Brown said. “The BID puts a lot of work into the sale, we spend about $10,000-$15,000 on advertising to spread the word about it.”
Adherence to Center of Disease Control guidelines is mandatory for all shoppers. A face mask or face covering is required and social distance must be kept.