WE NEED YOUR HELP — Support your hometown newspaper by making a donation.

Rockville Centre bowling alley gets rebranded

Posted

Maple Family Centers, the parent company to a chain of bowling centers across Long Island, Queens and Florida, announced it is renaming its venues — which all have various names — to one name Maple Lanes.

As of March 1, Rockville Centre Lanes became Maple Lanes RVC. The changeover was celebrated with the installment of a new exterior sign depicting the Maple Lanes name. The company began rolling out its rebranding campaign this month and plans to have all their bowling centers reflect the Maple Lanes name by the end of the year.

“We are renaming our centers Maple Lanes because it is who we are and who we have been for three generations,” said John LaSpina, president of Maple Family Centers.

RVC Lanes is one of five bowling alleys that is owned by the company. Other rebrands are set for the Farmingdale and Coram locations.

The family-owned and operated business has been planning this move for quite some time in an effort to return to its roots. The name change reinforces the company’s longtime dedication to bring customers the best bowling experience.

“Maple Lanes has been in my family’s heart since September 7, 1960 when I rolled the first ball that opened Maple Lanes in Brooklyn [N.Y.]. To us, Maple Lanes is our tradition,” LaSpina said.

The name Maple Lanes derived when LaSpina’s mom, Gracie, peered out the car window at a sign that read, Brooklyn Public Library’s Mapleton Branch.

“My mother said to my father, Peter LaSpina, ‘We’ll name it Maple Lanes, your initials [PL] are in the middle of it and that will be good luck,’” he said.