The Rockville Centre Chamber of Commerce hosted its first-ever Winterfest on Feb. 21, transforming Front Street into a lively winter destination filled with ice skating, live music, hot cocoa, food, igloos and family-friendly activities.
Hundreds of residents from near and far came out for this chilling event. The event drew residents out during one of the slowest months of the year and highlighted local businesses throughout the village.
Organizers aimed not only to celebrate the season but also to strengthen ties between residents and the business community.
By creating a festive atmosphere, the Chamber hoped visitors would explore shops and restaurants they might not typically frequent. February has traditionally been a challenging month for local businesses, with foot traffic slowing after the holidays.
After the original date getting snowed in, they worked fast on rescheduling to get Rockville Centre off their couches and out of their homes for some winter fun.
In addition to daytime activities, Winterfest featured a Wine Walk for guests 21 and older. Participants purchased tokens redeemable for wine at participating businesses, encouraging them to visit multiple locations.
The event ran from noon to 8 p.m., allowing attendees to shop, dine and return throughout the day.
With the success of the Winterfest, there lies hope for its possible return in 2027.
For more information on the Rockville Centre Chamber of Commerce, visit RockvilleCentreChamberOfCommerce.com.
